The 90-minute mission

You are the executive sponsor at Meridian Clinical Services, a fictional mid-size biopharma services organization. Study proposals take 11 working days and ~46 expert hours each; 30% of bids miss the sponsor's deadline. Decide on the opportunity, build a working prototype, and lead a governed market pilot. All company data is fictional.

00:00 / 90:0015:00 left in phase 1Jump to phase

00–15 minStrategy
15–40 minBuild
40–55 minBrand
55–75 minMarket
75–90 minPitch

Phase 1 · minutes 0–15

Strategy

Frame the proposal bottleneck, stakeholders, regulatory constraints and the testable business opportunity.

Problem statementSuccess criteriaCommercial hypothesis

Work product: Problem, value chain and success criteria

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